Junior Sales Representative

Company Description

Created in 2020, the Fine Biscuits Company Group (FBC Group) is composed of three complementary companies:
- Kelsen Group
- Biscuits Delacre
- The Fine Lab
 
Together, one of the leaders in premium biscuit assortment market. We produce some of Europe’s most iconic biscuit brands including Delacre, Delichoc, Kjeldsens and Royal Dansk. Our products leverage two unique archetypes of European excellence: the butter cookie from Denmark and the chocolate-coated biscuit from Belgium.
 
Both Delacre and Kelsen have a long-lasting history, deeply rooted in their countries of origin, and proud holders of the Royal Warranty from respectively the Queen of Denmark and the “Court” of Belgium.
Our brands are supported by The Fine Lab, where we innovate to create new products with a passion for quality and the will to continue to delight consumers around the world.
 
Our Group is composed of more than 800 employees around the world who share our values of Loyalty and Trust, Respect & Responsibility, Integrity & Moderation, Passion for Quality, Research & Innovation.
 
With a presence in 3 different countries, and part of the Ferrero Ecosystem, we offer rewarding career opportunities.
 

About the Role

To strengthen our Sales team, we are looking for a Sales Representative for the region of South of Belgium.

As Sales Representative, your mission is to develop Delacre’s commercial performance and in-store execution within your region by optimizing distribution, visibility, and promotional activation across your customer portfolio. You act as a key ambassador of our brands at point of sale, ensuring excellent execution while building sustainable, trust-based relationships with retail partners.

Key Roles & Responsibilities

Commercial execution & sales development

• Develop distribution, visibility and assortment for our brands portfolio within your assigned territory
• (Re)introduce products and propose orders in line with assortment and promotional strategies
• Ensure optimal shelf presence through planogram implementation and continuous improvement

In-store excellence & promotion

• Execute promotional plans according to guidelines (pricing, POS materials, displays)
• Monitor promotional effectiveness and ensure correct implementation at store level
• Coordinate and follow up on external merchandising activities in your region

Reporting & analysis

• Report sales activities, store visits and results accurately in the CRM system (Salesforce+)
• Analyze store-level performance and identify opportunities for improvement within defined frameworks and CRM tools

Collaboration

• Work closely with internal teams (Sales, Trade Marketing, Merchandising...) to ensure alignment and execution consistency

Who we are looking for

Experience & skills

• Bachelor's or Master’s degree in Business, Economics, or a related field
• Ideally, a first experience as a Sales Representative, but recent graduates with strong interest in FMCG and retail are welcome to apply!
• Strong analytical mindset with a passion for financial and commercial data
• Excellent communication and teamwork skills, with a proactive and ownership-driven attitude, capable of adapting arguments to different stakeholders
• Ability to prioritize and take initiatives within defined guidelines and in a fast-moving environment
• Structured, reliable and accurate in execution and reporting
• Comfortable using IT tools (CRM, MS Office)

Languages

• French native
• Good understanding of Dutch and English

Others

• Driving license is key for this role!