Key Account Manager Delacre
Brussels, BE
Company Description
Start your career with Fine Biscuits Company
Crafting iconic biscuits. Growing meaningful careers.
Join the Fine Biscuits Company Group and help shape the future of premium biscuits through passion, quality and innovation.
Established in 2020, the Fine Biscuits Company Group brings together Kelsen Group, Biscuits Delacre and The Fine Lab. United by a shared passion for quality and entrepreneurship, we are proud to be among the leading players in the premium biscuit market, offering a portfolio of iconic European brands including Delacre, Délichoc, Kjeldsens, Royal Dansk and Michel & Augustin.
Our heritage is rooted in some of Europe's finest biscuit-making traditions. From authentic Danish butter cookies and Belgian chocolate-coated biscuits to French gourmet creations, our brands each have their own distinctive identity, combining generations of savoir-faire with entrepreneurial spirit and a shared passion for quality.
Innovation is equally part of who we are. Through The Fine Lab, our innovation centre in Brussels, we continuously explore new ideas, recipes and technologies while preserving the authenticity, quality and expertise that define our brands.
As part of the Ferrero ecosystem, FBC Group combines the agility of a focused business with the strength, stability and long-term vision of an international, family-owned organisation. More than 1,000 colleagues across eight countries contribute every day to our shared success, united by a culture of collaboration, continuous learning and mutual respect.
Our values are at the heart of everything we do: Loyalty & Trust, Respect & Responsibility, Integrity & Moderation, Passion for Quality, and Research & Innovation. They guide how we work together, support one another and continue to grow as individuals and as a business.
Whether you are taking your first professional steps or looking for your next challenge, you'll find opportunities to learn, develop and make a meaningful contribution alongside passionate colleagues who are shaping the future of premium biscuits.
Discover our career opportunities and grow with us.
About the Role
As a Key Account Manager ("Top 3 KAM"), you are the strategic link between our major customers and Delacre. Your mission is to deliver profitable growth, secure strong distribution, and ensure excellent brand visibility in-store. You deeply understand each retailer’s strategy and needs, and you translate this into a winning commercial strategy for Delacre.
Key Roles & Responsibilities
- Take direct ownership of one of our top three customer contracts, including joint business planning, negotiations, and performance delivery.
- Strengthen customer relationships and lead yearly negotiations, including trade terms and long-term agreements.
- Develop annual account plans and translate them into strong commercial actions.
- Build the promotional plan and ensure optimal product presence and visibility in-store.
- Manage the customer P&L, deliver accurate forecasts, and ensure targets for turnover and profitability are met.
- Monitor customer performance continuously and adjust plans to achieve business objectives.
- Lead category management projects to maximize shelf visibility and optimize assortment.
- Stay informed about in-store activities, market dynamics, and competitor moves.
- Work closely with the Field Sales Manager to ensure flawless execution of in-store activities.
Who we are looking for
You are a commercially driven Key Account Manager who balances strategic thinking with strong execution. You know how to build partnerships that drive sustainable growth.
You bring:
- A Master’s degree (or equivalent higher education).
- 3-5 years of experience in a similar Key Account Management role.
- Strong negotiation skills and a proven track record in customer management.
- A results-oriented mindset with solid relational and analytical skills.
- An enthusiastic, open, and entrepreneurial approach, combined with strong selling skills.
- Excellent communication skills and the ability to work collaboratively in a fast-paced, dynamic environment.
- Proficiency in Microsoft Office tools (Excel, Word, PowerPoint, Acrobat).
- Fluency in Dutch, French, and English.