Trade Marketing Manager Americas

Company Description

Created in 2020, the Fine Biscuits Company Group (FBC Group) is composed of three complementary companies:

- Kelsen Group

- Biscuits Delacre

- The Fine Lab

Together, one of the leaders in premium biscuit assortment market. We produce some of Europe’s most iconic biscuit brands including Delacre, Delichoc, Kjeldsens and Royal Dansk. Our products leverage two unique archetypes of European excellence: the butter cookie from Denmark and the chocolate-coated biscuit from Belgium.

Both Delacre and Kelsen have a long-lasting history, deeply rooted in their countries of origin, and proud holders of the Royal Warranty from respectively the Queen of Denmark and the “Court” of Belgium.

Our brands are supported by The Fine Lab, where we innovate to create new products with a passion for quality and the will to continue to delight consumers around the world.

Our Group is composed of more than 800 employees around the world who share our values of Loyalty and Trust, Respect & Responsibility, Integrity & Moderation, Passion for Quality, Research & Innovation.

With a presence in 3 different countries, and part of the Ferrero Ecosystem, we offer rewarding career opportunities.

The Trade Marketing Team

The FBC Trade Marketing Department is a focused and dedicated team with the ambition to be seen as a credible expert of the category and the shopper by our customers and a source of competitive advantage by our business.

Competitive advantage for FBC Trade Marketing Team comes from deeply understanding markets, consumers, customers, competitors and shoppers; and objectively translating this into simple insight-based category and commercial propositions that differentiate the customer and unlock incremental volume and value for the biscuits category and FBC.

The purpose of the team is also to develop a promotional strategy and to execute it successfully.

About the Role

In this role you will take responsibility for Trade Marketing tasks and objectives for South American and North American markets. In your role you will assess potential of different markets through market research, work with Sales department to create market spefic plans, define portfolio and work in creating activity grids together with customers and distributors.

If you join this dedicated team, your tasks will include:

Commercial Market and Channel Planning

• Identify market and business opportunities within the designated geographic markets.
• Support the development and implementation of the FBC International strategy across key South and North American markets by helping to prioritize business opportunities based on in-depth market research on, markets, channels, customers, and competition.
• Participate/manage the creation of the right product portfolio, support programs, - and medium & long-term Sales Plan across markets, meeting the customer’s needs for new business, but also with the existing customers by taking into consideration cultural variances and legal issues pertaining to sales.
• Contribute to the preparation and input of the yearly budget per market and per customer.
• Be the puzzle piece between sales and marketing department to ensure the efficiency of our initiatives for the branded business and create synergies across markets.

Trade Analysis and Category Argumentation

• Work closely with Sales teams in executing the Brand Plan in markets channels by providing relevant support and guidance to the Sales Team by analyzing the market and customer performances.
• Analyze Category and shopper data to develop sharp sales argumentation and insights for business review and customer presentations: be a strong partner to Sales
• At times participate in key customer meetings to share the Category Perspective and insights

Trade activity development and execution

• Plan and drive the promotional strategy in cooperation with Sales and local partners in key markets (displays composition & creation; POS-material development, animations, argumentation support).
• Analyze the activities and take the conclusions into action plan.
• Ensure updated and relevant product and brand material to the International Stream such as product catalogues, online tools and specific customer requests and projects.
• Organize & attend relevant trade shows, exhibitions and events.
• Development of non-branded portfolio and brief graphic team on design development of non-branded packaging
• Manage the daily operational and administrative tasks and be in permanent contact with internal stakeholders to create the best end-to-end sales process (production, logistics, finance, legal, marketing, new product development)
• Ad hoc trade marketing support for the other streams

Your profile

• Master with preference in Economics/Marketing/Business Management or related
• Around 5-10 years of successful FMCG experience in Sales or Trade Marketing
• Experience with the retailers in the food sector
• Experience in working with Shopper data such as Yougov, Nielsen, IRI, GFK.
• Experience in in-store activities and activity grid development
• Good presentation & communication skills (internally and externally)
• Languages: Fluency in spoken and written English. Spanish language skills will be a plus
• High energy and drive for result
• Highly analytical together with critical thinking skills
• Highly creative
• Solution oriented
• Hands-on approach
• Flexible
• Team player