Senior Brand Manager
LOndon, GB
Company Description
We are FBC UK, Fox's Burton's Companies! ……And we bake the UK's most incredible biscuits (we might be slightly biased, but we will leave that for you to judge).
FBC UK was a match made in heaven, with two of the top UK biscuits manufacturers (Burton's Biscuits and Fox's Biscuits) coming together to create one unique, integrated company.
We are home to famous iconic brands, including Maryland, Fox's, Jammie Dodger & Rocky, to name just a few. We are proud manufacturing partners to some of the biggest UK retailers and household names. We bake our incredible biscuits at eight bakeries across the UK, located at Isle of Arran, Livingston, Blackpool, Llantarnam, Edinburgh, Kirkham, Batley & Dorset and our HQ in St Pauls. Together, we employ circa 4,000 amazing colleagues across all our locations.
Whilst we know that we have delicious products we also know that that the key ingredient to our success is our people, and the passion we have for our brands. You could be the jammy to our dodger, party ring to our Fox’s or the choc-chip to our Maryland?! We knead people with innovative ideas, an entrepreneurial spirit, and the commitment to drive FBC UK to success.
We are committed to building an inclusive workforce that feels empowered to build a fulfilling and successful career. By embracing diversity, equity, and inclusion (DEI) we create a supportive environment for people to thrive and strive to have more positive impact.
We understand that having formal and on-the-job learning opportunities is key to our colleagues’ professional and personal growth. We are committed to providing an environment where everyone can learn from each other and grow through a variety of learning experiences.
Our colleagues make our business special. With strong community values, we believe FBC UK is a more prosperous and fun place to work when people feel free to be themselves. We believe in the power of being authentic, entrepreneurial and supporting each other whilst meeting our business goals.
About the Role
The role is responsible for achieving defined targets related to profit and loss, market share and competitive position for the brand. You will support the Director of Partnerships in the definition of positioning and detailed strategies, developing and implementing ideas, projects and other required actions, by monitoring and managing costs (e.g. advertising, promo, research spend) to keep them within budget boundaries.
Main Responsibilities
Brand Strategy & Growth
- Lead the development and execution of the 3-year growth plan for the Mars Biscuits portfolio, partnering cross-functionally to deliver long-term business objectives.
- Develop and implement the annual brand marketing strategy, covering product, promotion, pricing, channels, competition and communications.
- Partner with Sales, Category and NRM teams to set annual budgets and targets.
- Recommend and deliver brand strategies that drive profitable growth in collaboration with Mars partners.
Stakeholder & Partner Management
- Build and maintain strong relationships with internal and external stakeholders.
- Influence cross-functional teams to gain alignment and buy-in for brand strategies and plans.
- Manage relationships with the Mars Confectionery team, ensuring alignment and approval of key initiatives.
- Maintain clear internal communication of brand vision, priorities and performance.
Commercial Leadership
- Influence brand decisions to maximise sales, profit and market performance.
- Lead end-to-end delivery of brand initiatives and projects, balancing day-to-day execution with longer-term strategic priorities.
- Monitor brand, consumer and market performance using data and insights (e.g., Nielsen, Kantar, dunnhumby) to identify opportunities and inform decisions.
- Oversee marketing activities to ensure delivery of agreed sales and growth targets.
Financial Management
- Deliver and track annual profit growth targets, with accountability for the brand P&L through to marketing contribution.
- Identify and recommend profitable growth opportunities.
- Manage marketing budgets effectively, ensuring robust tracking and investment control.
- Recommend optimal allocation of brand resources.
People Leadership
- Lead, coach and develop team members in line with company values and performance expectations.
- Recruit, manage, motivate and empower talent to build a high-performing team.
- Foster a culture of collaboration, capability development and continuous improvement.
Who we are looking for
- Brand Marketing experience within a FMCG environment
- Team/ People management
- Manging and developing consumer communications
- Interpersonal skills
- Ability to articulate the brand in an appropriate manner
- Understanding the UK market; the company culture and organisation
- Leadership skills
- Analytical thinking
- Ability to create and embrace change
Diversity Statement
FBC UK is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at FBC UK. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
