Marketing Graduate

Company Description

We are FBC UK, Fox's Burton's Companies! ……And we bake the UK's most incredible biscuits (we might be slightly biased, but we will leave that for you to judge).

FBC UK was a match made in heaven, with two of the top UK biscuits manufacturers (Burton's Biscuits and Fox's Biscuits) coming together to create one unique, integrated company.

We are home to famous iconic brands, including Maryland, Fox's, Jammie Dodger & Rocky, to name just a few. We are proud manufacturing partners to some of the biggest UK retailers and household names. We bake our incredible biscuits at eight bakeries across the UK, located at Isle of Arran, Livingston, Blackpool, Llantarnam, Edinburgh, Kirkham, Batley & Dorset and our HQ in St Pauls. Together, we employ circa 4,000 amazing colleagues across all our locations.

Whilst we know that we have delicious products we also know that that the key ingredient to our success is our people, and the passion we have for our brands. You could be the jammy to our dodger, party ring to our Fox’s or the choc-chip to our Maryland?! We knead people with innovative ideas, an entrepreneurial spirit, and the commitment to drive FBC UK to success.

We are committed to building an inclusive workforce that feels empowered to build a fulfilling and successful career. By embracing diversity, equity, and inclusion (DEI) we create a supportive environment for people to thrive and strive to have more positive impact.

We understand that having formal and on-the-job learning opportunities is key to our colleagues’ professional and personal growth. We are committed to providing an environment where everyone can learn from each other and grow through a variety of learning experiences.

Our colleagues make our business special. With strong community values, we believe FBC UK is a more prosperous and fun place to work when people feel free to be themselves. We believe in the power of being authentic, entrepreneurial and supporting each other whilst meeting our business goals.

About the Role

As a graduate at Fox’s Burton’s Company (FBC UK), you’ll gain hands-on experience across various departments, mentorship from industry leaders, and the chance to work on exciting projects within the Marketing function. With support and guidance from our Learning Team, Line Managers and working as part of an ambitious graduate cohort, you’ll gain valuable knowledge and skills in a company that has a rich heritage and a passion for crafting some of the UK's most beloved biscuits.

If you are passionate about making a difference, eager to learn, and excited to be part of a company that combines tradition with innovation, FBC UK is the perfect place for you to start your professional journey.

Join us on the Marketing graduate scheme where the successful candidates will initially complete a company induction as part of the 2026 FBC UK graduate cohort, before beginning the 12-month programme. As part of the Marketing team, this will be a varied, fast-paced role where you will gain exposure across the function. You’ll be hands-on, supporting FBC UK Marketing teams to contribute to the FBC UK competitiveness and communicational topics by leveraging consumers' media consumption and content preferences, facilitating media presence.

Main Responsibilities

Media Plan and KPIs Tracking 

• Support the work of the annual media plan definition in alignment with the eco-system timeline. 
• Support the plan budget definition. 
• Support the media plan brief preparation, monitoring and control of the output. 
• Support the monitoring of the ACT v BDG spending. 
• Support the review of KPIs. 

Communication Activation 

• Support the development of the media playbook and activation for projects. 
• Support the development of opportunities to capture relevant consumers online, as well as review and audit. 
• Support the recommendation and development of advertising strategies and their implementation. 

Web Listening 

• Leads the web listening end-end management to understand consumer trends, consumption, and preferences. 
• Support the development of relevant content insights through risks & opportunities interception. 
• Manages the analysis of key trends by monitoring consumers 
• Provide regular ad hoc reports 
• Analyse of short and long-term needs of the company’s social media strategies 

Social Media 

• Support the development of Social Media Strategy  
• Support the creation of content for brands’ social media sites 
• Support the development and monitoring of competitors' campaigns 
• Support the definition and review of KPIs  
• Stays up to date with the latest social media trends and digital technologies 

NPD Projects and Pack Changes: 

• Lead on small / tactical Product / Pack change initiatives 
• Support on larger scale NPD projects 
• Learn and utilise the FBC UK Stage & Gate process to understand project planning, management, milestones, financial modelling and design, a/w and repro (end to end) 
• Present at Stage & Gate meetings and business forums 

Who we are looking for

• Be a recent graduate relevant to the Marketing function, seeking to acquire experience, practice, skills and exposure. 
• Analytical skills and ability to transform data into insights. 
• Attention to detail, methodical and results-oriented 
• Curiosity, self-motivated and a can-do attitude 
• Ability to build positive relationships and engage with different stakeholders 
• Creative and problem-solving skills 
• Excellent written and verbal communication skills 
   

Next steps

Upload your up-to-date CV highlighting the skills which make you perfect for this role. Your CV will be reviewed by one of our Talent Acquisition Partners, and the shortlisted candidates will receive a screening call to talk through the role and your experience. If successful, you will then be invited to interview which will be at our Headquarters in St Pauls.

Due to the high volume of applications, we may not be able to respond to every applicant individually. If you do not hear from us, please assume that your application has not been successful on this occasion. We truly appreciate your interest in joining FBC UK and encourage you to apply for future opportunities.

Diversity Statement

FBC UK is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at FBC UK. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.