E-Commerce Manager

Company Description

We are FBC UK, Fox's Burton's Companies! ……And we bake the UK's most incredible biscuits (we might be slightly biased, but we will leave that for you to judge).

FBC UK was a match made in heaven, with two of the top UK biscuits manufacturers (Burton's Biscuits and Fox's Biscuits) coming together to create one unique, integrated company.

We are home to famous iconic brands, including Maryland, Fox's, Jammie Dodger & Rocky, to name just a few. We are proud manufacturing partners to some of the biggest UK retailers and household names. We bake our incredible biscuits at eight bakeries across the UK, located at Isle of Arran, Livingston, Blackpool, Llantarnam, Edinburgh, Kirkham, Batley & Dorset and our HQ in London. Together, we employ circa 4,000 amazing colleagues across all our locations. 

We are currently the second biscuit manufacturer in the UK market with a strong ambition of becoming UK Market Leader.

Whilst we know that we have delicious products we also know that that the key ingredient to our success is our people, and the passion we have for our brands. You could be the jammy to our dodger, party ring to our Fox’s or the choc-chip to our Maryland?!  We knead people with innovative ideas, an entrepreneurial spirit, and the commitment to drive FBC UK to success.

We are committed to building an inclusive workforce that feels empowered to build a fulfilling and successful career. By embracing diversity, equity, and inclusion (DEI) we create a supportive environment for people to thrive and strive to have more positive impact.

We understand that having formal and on-the-job learning opportunities is key to our colleagues’ professional and personal growth. We are committed to providing an environment where everyone can learn from each other and grow through a variety of learning experiences.

Our colleagues make our business special. With strong community values, we believe FBC UK is a more prosperous and fun place to work when people feel free to be themselves. We believe in the power of being authentic, entrepreneurial and supporting each other whilst meeting our business goals.

About the Role

The E-Commerce Manager will accelerate digital growth by leading the development and execution of best‑in‑class online strategies across omnichannel retailers, eB2B platforms, and emerging commerce environments.

This role will strengthen performance on priority retailer platforms, including Amazon, whilst shaping the future of digital commerce through capability building in pureplay, social commerce, & agentic shopping. Acting as the bridge between marketing, sales, and digital teams, the eCommerce Manager ensures the integrity of brand strategy online, drives category growth, and delivers outstanding shopper experiences across relevant digital touchpoints.

Main Responsibilities

• Own the day‑to‑day performance & optimisation of key omnichannel & eB2B retail accounts, partnering with the Customer & Sales teams to build compelling insight led activation & category growth

• Lead Amazon growth plan, including digital shelf excellence, range optimisation & content strategy, using data to diagnose growth opportunities & drive market share.

• Shape the future eCommerce roadmap by identifying new sources of growth in pureplay, quick‑commerce, social commerce, & emerging AI‑driven shopping behaviours.

• Pilot test & learn initiatives to build organisational capability & embed new ways of thinking & working
• Develop and maintain dashboards to monitor performance across channels, diagnosing conversion gaps &  generating actionable insights.

• Champion eCommerce thinking across the organisation, supporting the upskilling of brand, commercial, & category teams. In turn, lead new initiatives to unlock the right tools required to win in eCommerce e.g. new portfolio or new content

Who we are looking for

• Minimum 5 years’ experience in FMCG eCommerce, preferably in a food or snacking category
• Proven hands‑on experience managing Amazon including content, media, search, and commercial levers
• Experience driving sales across major UK omnichannel retailers and eB2B platforms
• Demonstrated success in building new digital commerce capabilities (e.g. pureplay, social commerce, marketplaces, digital trials)
• Strong understanding of eCommerce fundamentals: digital shelf, retail media, SEO, product content, & conversion optimisation
• Data‑literate with the ability to interpret insights and translate them into clear commercial actions
• Excellent project management, stakeholder influence, & cross‑functional collaboration skills
• Curious & forward thinking with an ability to operate in a fast paced, growth driven environment

Diversity Statement

FBC UK is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at FBC UK. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.